How do I create a seasonal marketing calendar?

How do I create a seasonal marketing calendar?

Creating a seasonal marketing calendar involves identifying key dates and events relevant to your audience. Start by listing holidays, seasonal trends, and any industry-specific events.

What key dates should I include in my calendar?

Include major holidays like Christmas, Thanksgiving, and Valentine's Day, as well as seasonal changes like summer and back-to-school periods.

How can I align my marketing campaigns with these dates?

Plan your campaigns around these dates by creating themed content, promotions, and social media posts that resonate with your audience's interests during those times.

Can you give me an example of a seasonal campaign?

Sure! For Valentine's Day, you could run a 'Love Your Customers' campaign with special discounts, gift guides, and social media contests.