How can I create a successful bundling strategy?
To create a successful bundling strategy, start by identifying complementary products that enhance each other's value.
What factors should I consider when choosing products to bundle?
Consider customer preferences, price sensitivity, and how the products can solve a common problem for your target audience.
How do I price my bundles effectively?
Analyze the individual prices of the products, consider offering a discount for the bundle, and test different price points.
Can you give me examples of successful bundling strategies?
Sure! Companies like McDonald's with their meal deals and software companies offering suites of tools are great examples.
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