How can I create a successful transmedia campaign?

How can I create a successful transmedia campaign?

To create a successful transmedia campaign, start by defining your core story and identifying the different platforms you'll use.

What platforms should I consider for my campaign?

Consider using social media, websites, podcasts, and video platforms to reach diverse audiences effectively.

How do I ensure consistency across these platforms?

Establish clear brand guidelines and a unified narrative that can be adapted to each platform's unique style.

Can you give me an example of a successful transmedia campaign?

Sure! The 'The Dark Knight' campaign used viral marketing, interactive websites, and social media to engage fans before the movie's release.