How do I create a transmedia strategy?

How do I create a transmedia strategy?

Creating a transmedia strategy involves planning a cohesive narrative across multiple platforms. What specific goals do you have?

I want to engage my audience more effectively.

Great! Start by identifying your target audience and the platforms they use. Then, create content tailored for each platform that contributes to a larger story.

Can you give me an example of a successful transmedia campaign?

Sure! The 'The Walking Dead' franchise is a great example. It spans comics, TV shows, video games, and more, all contributing to a unified narrative.

What tools can I use to manage my transmedia strategy?

You can use tools like Trello for project management, Hootsuite for social media scheduling, and Google Analytics for tracking engagement.