How do I create a customer journey map?

How do I create a customer journey map?

Creating a customer journey map involves several steps. First, identify your customer personas. Then, outline their journey stages.

What are the key stages I should include in the map?

Key stages typically include awareness, consideration, purchase, retention, and advocacy. Each stage represents a different part of the customer experience.

How do I gather data for each stage?

You can gather data through customer surveys, interviews, analytics, and feedback. This will help you understand customer behavior at each stage.

Can you give me an example of a customer journey map?

Sure! A simple customer journey map might include a timeline with stages like 'Awareness' where customers first learn about your product, followed by 'Consideration' where they compare options.