What are the key elements to consider when creating multi-platform stories?
Key elements include understanding your audience, adapting content for each platform, and maintaining a cohesive narrative.
How do I adapt a story for different social media platforms?
Focus on the strengths of each platform: use visuals for Instagram, concise text for Twitter, and engaging videos for TikTok.
Can you give me an example of a successful multi-platform story?
Sure! A great example is the 'Stranger Things' campaign, which used teasers on social media, interactive content, and a dedicated website.
What tools can I use to manage multi-platform storytelling?
Tools like Hootsuite for scheduling, Canva for design, and Trello for project management can be very helpful.
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