How can I create relatable characters in my marketing?
An example of an AI chatbot conversation about creating relatable characters in marketing.
How can I create relatable characters in my marketing?
To create relatable characters, start by understanding your target audience's values, struggles, and aspirations.
What are some traits that make a character relatable?
Common traits include authenticity, vulnerability, humor, and shared experiences that resonate with your audience.
Can you give me an example of a relatable character in a marketing campaign?
Sure! The 'Everyman' character in Dove's Real Beauty campaign showcased real women, making them relatable and authentic.
How do I ensure my character connects with my audience?
Conduct audience research, gather feedback, and test your character's appeal through focus groups or social media.
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