What does it mean to define a brand character?
Defining a brand character means creating a personality for your brand that resonates with your audience.
Why is it important to have a brand character?
A brand character helps differentiate your brand, builds emotional connections, and guides your marketing strategies.
How can I start defining my brand character?
You can start by identifying your brand's values, target audience, and the emotions you want to evoke.
Can you give me an example of a strong brand character?
Sure! Think of Nike's brand character: it's inspiring, determined, and focused on achievement.
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