How do I define segments in marketing?

How do I define segments in marketing?

Defining segments in marketing involves identifying distinct groups within your target audience based on shared characteristics.

What criteria should I use to segment my audience?

You can segment your audience based on demographics, psychographics, behavior, and geographic location.

Can you give me an example of a successful segmentation strategy?

Sure! A clothing brand might segment its market by age, targeting teens with trendy styles and adults with classic options.

How often should I revisit my segmentation strategy?

It's a good practice to review your segmentation strategy annually or whenever there are significant market changes.