How do I define my target audience?
Defining your target audience involves identifying the specific group of consumers most likely to buy your product or service. What type of business are you in?
I'm starting a new online clothing store.
Great! Consider factors like age, gender, income level, and interests. Who do you envision wearing your clothes?
I want to target young adults, ages 18-30, who are into sustainable fashion.
That's a solid start! You can also look into their shopping habits and where they spend time online. Do you have any specific platforms in mind?
I think Instagram and TikTok would be good for reaching them.
Absolutely! Both platforms are popular among that demographic. You can create engaging content that resonates with their values.
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