How do I define my target audience for rebranding?

How do I define my target audience for rebranding?

To define your target audience for rebranding, start by analyzing your current customer base and identifying key demographics.

What specific demographics should I consider?

Consider age, gender, income level, education, location, and interests. These factors help create a detailed audience profile.

How can I gather data on my current customers?

You can use surveys, social media analytics, website analytics, and customer feedback to gather valuable data.

What if my current audience doesn't align with my new brand vision?

In that case, you may need to pivot your marketing strategy to attract a new audience that aligns with your rebranding goals.