How do I design an A/B test?
To design an A/B test, start by defining your goal. What do you want to test?
I want to test two different landing page designs.
Great! Next, you'll need to determine your target audience and how you'll split them between the two designs.
Should I use a 50/50 split for the audience?
Yes, a 50/50 split is common for A/B tests to ensure unbiased results. How will you measure success?
I plan to track conversion rates on each page.
That's a solid approach! Make sure to run the test long enough to gather significant data.
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