How can I identify biased data in my research?

How can I identify biased data in my research?

Identifying biased data involves looking for patterns that may skew results. What type of research are you conducting?

I'm working on a survey about consumer preferences.

In that case, check if your sample represents the entire population. Are there any groups that are underrepresented?

Yes, I think younger consumers are underrepresented.

That's a potential bias. You might want to adjust your sampling method to include more younger participants.

What other factors should I consider?

Consider the wording of your questions and the context in which data is collected, as these can also introduce bias.