What are the key characteristics of disruptive innovation?
Disruptive innovation typically includes lower initial performance, affordability, and the ability to create new markets.
Can you give me an example of a disruptive innovation?
Sure! The rise of smartphones disrupted the traditional mobile phone market by integrating features like internet access and apps.
How can I spot disruptive innovation in my industry?
Look for emerging technologies that offer simpler, cheaper alternatives to existing products, and pay attention to customer feedback.
What are some common mistakes when identifying disruptive innovations?
Common mistakes include focusing too much on current market leaders and ignoring smaller, emerging competitors.
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