How do I interpret segment data in Google Analytics?
To interpret segment data, start by identifying the segments you want to analyze, such as demographics or behavior.
What specific metrics should I focus on within those segments?
Focus on metrics like conversion rate, bounce rate, and average session duration to gauge segment performance.
How can I create custom segments for deeper insights?
You can create custom segments by navigating to the 'Admin' section, selecting 'Segments', and then 'New Segment'.
Can I compare different segments against each other?
Yes, you can compare segments by applying multiple segments in your reports to see how they perform side by side.
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