How can I measure the virality of my ad campaign?
An example of an AI chatbot conversation about measuring ad virality.
How can I measure the virality of my ad campaign?
You can measure ad virality by tracking metrics like shares, likes, comments, and the rate of new user acquisition.
What specific tools can I use to track these metrics?
Tools like Google Analytics, Hootsuite, and BuzzSumo can help you track engagement and virality.
Is there a formula to calculate virality?
Yes, a common formula is the Viral Coefficient, which is calculated as the number of invites sent by each user multiplied by the conversion rate.
How often should I analyze these metrics?
It's best to analyze these metrics regularly, such as weekly or monthly, to adjust your strategy in real-time.
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