How can I measure customer engagement effectively?
You can measure customer engagement through various metrics like website visits, social media interactions, and email open rates.
What specific tools can I use for this?
Tools like Google Analytics, HubSpot, and Hootsuite can help track and analyze customer engagement.
How often should I measure engagement?
It's best to measure engagement regularly, such as monthly or quarterly, to identify trends and make adjustments.
What are some common mistakes to avoid?
Common mistakes include not setting clear goals, relying on a single metric, and failing to act on the insights gained.
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