How can I measure customer engagement in sustainability initiatives?
You can measure customer engagement in sustainability by tracking participation in programs, feedback surveys, and social media interactions.
What specific metrics should I look at?
Key metrics include participation rates, customer feedback scores, social media mentions, and repeat engagement in sustainability campaigns.
How can I encourage more customer participation?
You can encourage participation by offering incentives, creating engaging content, and highlighting the impact of their involvement.
Are there any tools that can help with this?
Yes, tools like survey platforms, social media analytics, and customer relationship management (CRM) systems can help track engagement.
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