How can I optimize my lookalike audiences for better ad performance?

How can I optimize my lookalike audiences for better ad performance?

To optimize your lookalike audiences, start by refining your source audience. Ensure it's a high-quality group that represents your best customers.

What criteria should I use to select my source audience?

Select criteria based on customer lifetime value, purchase frequency, and engagement levels. The more specific, the better!

How often should I update my lookalike audiences?

It's best to update your lookalike audiences every 30 to 90 days to keep them relevant and aligned with your current customer base.

Can I use multiple source audiences for lookalikes?

Yes, using multiple source audiences can help create a more diverse lookalike audience, improving your ad targeting.