How can I research cultural factors for marketing?
You can start by identifying the target culture's values, beliefs, and behaviors. What specific culture are you focusing on?
I'm looking into marketing for the Japanese market.
Great choice! You can explore Japanese consumer behavior through surveys, focus groups, and cultural studies. Have you considered using local influencers?
Yes, but how do I find the right influencers?
Look for influencers who align with your brand values and have a genuine connection with their audience. Tools like BuzzSumo can help!
Thanks! Any tips on understanding Japanese social media trends?
Follow popular platforms like LINE and Twitter in Japan. Analyzing trending hashtags can provide insights into current interests.
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