How can I effectively segment my customers?
An example of an AI chatbot conversation about customer segmentation strategies.
How can I effectively segment my customers?
You can segment customers based on demographics, behavior, purchase history, and preferences. What specific criteria are you considering?
I'm thinking about using demographics and purchase history. Any tips?
Absolutely! Start by collecting data on age, gender, location, and then analyze purchase patterns to identify trends.
How do I analyze purchase patterns?
You can use tools like Excel or CRM software to track purchases over time and identify which products are popular among different segments.
What if I have a large dataset?
For large datasets, consider using data analysis software like R or Python libraries to perform more complex analyses and visualizations.
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