How can I effectively segment my donors?
An example of an AI chatbot conversation about segmenting donors for better engagement.
How can I effectively segment my donors?
Segmenting donors involves categorizing them based on various criteria like giving history, demographics, and engagement levels.
What criteria should I use for segmentation?
You can use criteria such as donation amount, frequency of donations, donor demographics, and engagement with your organization.
How can I use these segments to improve my fundraising?
By tailoring your communication and fundraising strategies to each segment, you can increase engagement and donations.
Can you give me an example of a segmentation strategy?
Sure! For example, you could create a segment for first-time donors and send them a welcome message with information on how their contribution makes an impact.
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