How can I effectively segment my email audience?
An example of an AI chatbot conversation about segmenting email audiences for better targeting.
How can I effectively segment my email audience?
Segmenting your email audience involves dividing your subscribers into groups based on specific criteria. What criteria do you have in mind?
I want to segment based on purchase history and engagement levels.
Great! You can create segments like 'frequent buyers', 'occasional buyers', and 'non-buyers'. For engagement, consider segments like 'highly engaged', 'moderately engaged', and 'inactive'.
How do I gather the data needed for this segmentation?
You can gather data through surveys, tracking user behavior on your website, and analyzing past purchase data. Integrating your email platform with your CRM can also help.
What tools can I use to automate this process?
Popular tools include Mailchimp, HubSpot, and ActiveCampaign. They offer features for audience segmentation and automation.
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