How do I segment my email lists effectively?
Segmenting your email lists involves dividing your subscribers into smaller groups based on specific criteria. This can improve engagement.
What criteria should I use for segmentation?
You can segment based on demographics, purchase history, engagement level, or interests. It depends on your goals.
Can you give me an example of a segmentation strategy?
Sure! For instance, you could create a segment for customers who purchased in the last 30 days and send them a follow-up email with related products.
How often should I update my segments?
It's best to review and update your segments regularly, at least every few months, to ensure they reflect your audience's current behavior.
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