How do I set a budget for advertising?

How do I set a budget for advertising?

Setting a budget for advertising involves determining your overall marketing budget, deciding on a percentage to allocate to advertising, and considering your goals and target audience. What specific advertising channels are you interested in?

I'm thinking about social media and Google Ads.

Great choices! A common approach is to allocate around 5-10% of your revenue for advertising. For social media, consider your audience's demographics and engagement levels. For Google Ads, think about your keywords and competition. Do you have a specific revenue figure in mind?

Yes, my revenue is $100,000.

With a revenue of $100,000, you might consider a budget of $5,000 to $10,000 for advertising. You can split this between social media and Google Ads based on where your audience is most active. Would you like help with specific strategies for these platforms?

Yes, that would be helpful!

For social media, focus on creating engaging content and consider using paid ads to boost visibility. For Google Ads, start with keyword research to find relevant terms and set a daily budget to control spending. Would you like to dive deeper into either platform?