How can I set clear objectives for sponsor activations?
To set clear objectives for sponsor activations, start by defining your overall goals. What do you want to achieve?
I want to increase brand awareness and engage with a younger audience.
Great! You can set specific objectives like increasing social media followers by 20% or generating 500 event sign-ups.
How do I measure the success of these objectives?
You can measure success through metrics like social media engagement rates, event attendance, and post-activation surveys.
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