How can I set effective goals for engagement metrics?
To set effective goals for engagement metrics, start by identifying your key performance indicators (KPIs) and aligning them with your overall business objectives.
What are some common KPIs I should consider?
Common KPIs include click-through rates, social media shares, comments, and time spent on page. Choose those that align with your goals.
How do I ensure my goals are realistic?
Make sure your goals are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This will help keep them realistic.
Can you give me an example of a SMART goal?
Sure! A SMART goal could be: 'Increase our blog's average time on page from 2 minutes to 4 minutes within the next 3 months.'
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