How do I set KPIs for my startup?
Setting KPIs for your startup involves identifying key objectives and measurable outcomes. What specific areas are you focusing on?
I want to improve customer acquisition and retention.
Great! For customer acquisition, you might track metrics like customer acquisition cost (CAC) and conversion rates. For retention, consider metrics like churn rate and customer lifetime value (CLV). Would you like more details on any of these?
Yes, can you explain how to calculate customer lifetime value?
Certainly! Customer Lifetime Value (CLV) is calculated by multiplying the average purchase value, the average purchase frequency, and the average customer lifespan. This gives you an estimate of how much revenue a customer will generate over their lifetime.
That makes sense, thank you!
You're welcome! If you have any more questions about KPIs or anything else, feel free to ask!
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