How can I track my email campaigns in Google Analytics?
An example of an AI chatbot conversation about tracking email campaigns using Google Analytics.
How can I track my email campaigns in Google Analytics?
You can track your email campaigns in Google Analytics by using UTM parameters. This allows you to see how your email traffic performs.
What are UTM parameters and how do I create them?
UTM parameters are tags you add to your URLs to track the performance of campaigns. You can create them using the Google Campaign URL Builder.
Can you give me an example of UTM parameters for an email campaign?
Sure! For example, if your email is promoting a summer sale, your UTM parameters might look like this: ?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale.
How do I view the data in Google Analytics after setting this up?
In Google Analytics, go to Acquisition > Campaigns > All Campaigns to see the performance of your email campaigns.
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