How can I use emotion in my marketing strategy?

How can I use emotion in my marketing strategy?

Using emotion in marketing can create a deeper connection with your audience. What specific emotions are you looking to evoke?

I want to evoke happiness and nostalgia.

Great choices! You can use storytelling, visuals, and music that resonate with those feelings. Do you have a specific product in mind?

Yes, I’m marketing a new ice cream flavor.

For ice cream, you could share stories of childhood memories associated with summer and ice cream. How about using user-generated content?

That sounds good! How can I encourage user-generated content?

You can run a social media campaign asking customers to share their favorite ice cream memories with a specific hashtag.