How can I use empathy mapping in design thinking?

How can I use empathy mapping in design thinking?

Empathy mapping helps teams understand users' needs and feelings. It involves creating a visual representation of user insights.

What are the key components of an empathy map?

An empathy map typically includes sections for what users say, think, do, and feel, helping to capture their experiences.

Can you give me an example of an empathy map?

Sure! For a food delivery app, an empathy map might show users saying they want quick delivery, thinking about food quality, feeling excited about new options, and doing comparisons of prices.

How do I facilitate an empathy mapping session with my team?

Start by gathering your team and users' insights. Use sticky notes to fill out the empathy map collaboratively, encouraging open discussion.

What tools can I use to create an empathy map?

You can use tools like Miro, MURAL, or even simple paper and markers to create your empathy map.