How can I effectively use engagement tracking tools?
Engagement tracking tools help you measure user interactions with your content. What specific tools are you considering?
I'm looking at Google Analytics and Hotjar. How do they differ?
Google Analytics focuses on website traffic and user behavior, while Hotjar provides heatmaps and session recordings for deeper insights.
Which one should I use for a small business?
For a small business, starting with Google Analytics is great for understanding traffic, and you can add Hotjar later for user experience insights.
Can I integrate these tools with my website easily?
Yes, both tools offer straightforward integration options, often with plugins for popular website platforms.
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