How can I use Google Analytics for content marketing?
You can use Google Analytics to track user behavior on your content, measure engagement, and identify which topics resonate most with your audience.
What specific metrics should I focus on?
Focus on metrics like page views, average time on page, bounce rate, and conversion rates to gauge content performance.
How can I improve my content based on these metrics?
Analyze the data to see which content performs best, then create more of that type, optimize underperforming content, and adjust your strategy accordingly.
Can Google Analytics help with SEO as well?
Yes, it can help you understand which keywords drive traffic and how users find your content, aiding your SEO efforts.
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