How can I use Google Analytics for customer analysis?
You can use Google Analytics to track user behavior, demographics, and engagement metrics to understand your customers better.
What specific metrics should I focus on for customer analysis?
Key metrics include user demographics, session duration, bounce rate, and conversion rates. These help identify customer preferences.
How can I segment my audience in Google Analytics?
You can create segments based on user attributes like location, behavior, and traffic source to analyze different customer groups.
Can I track customer journeys with Google Analytics?
Yes, you can use the User Flow report to visualize the paths users take on your site, helping you understand their journey.
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