How can I use Google Analytics to improve user engagement?
You can use Google Analytics to track user behavior, identify popular content, and measure engagement metrics like bounce rate.
What specific metrics should I focus on for engagement?
Key metrics include session duration, pages per session, and event tracking for interactions like clicks and downloads.
How do I set up event tracking in Google Analytics?
You can set up event tracking by adding specific code to your website or using Google Tag Manager to manage events easily.
Can I see engagement data for different segments of my audience?
Yes, you can create segments in Google Analytics to analyze engagement data for different user groups based on demographics or behavior.
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