What is A/B testing in HubSpot Analytics?
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What is A/B testing in HubSpot Analytics?
A/B testing in HubSpot Analytics allows you to compare two versions of a webpage or email to see which performs better.
How do I set up an A/B test in HubSpot?
To set up an A/B test, go to your HubSpot dashboard, select the content type, and choose the A/B test option to create variations.
What metrics should I track during an A/B test?
You should track metrics like conversion rate, click-through rate, and engagement to evaluate the performance of each variant.
How long should I run an A/B test?
It's recommended to run an A/B test for at least 2 weeks to gather sufficient data for reliable results.
Can I use A/B testing for emails?
Yes, HubSpot allows A/B testing for emails, enabling you to test subject lines, content, and send times.
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