How does the FTC impact brand reputation?

How does the FTC impact brand reputation?

The FTC influences brand reputation by enforcing advertising laws and protecting consumers from misleading practices.

Can you give examples of brands affected by FTC actions?

Sure! Brands like Volkswagen and Facebook faced significant reputation damage due to FTC investigations and penalties.

What can brands do to protect their reputation from FTC scrutiny?

Brands can ensure compliance with advertising regulations, maintain transparency, and engage in ethical marketing practices.

Are there any recent FTC cases that have impacted brand reputation?

Yes, recent cases include those against deceptive advertising in the health and wellness sector, which have raised awareness.

How can consumers report misleading advertising to the FTC?

Consumers can report misleading advertising by visiting the FTC's website and submitting a complaint through their online form.