What is ad fatigue and how does it affect marketing?

What is ad fatigue and how does it affect marketing?

Ad fatigue occurs when consumers become desensitized to an advertisement after seeing it too many times, leading to decreased engagement.

What are the signs that my audience is experiencing ad fatigue?

Common signs include declining click-through rates, increased skip rates, and negative feedback on ads.

How can I combat ad fatigue in my campaigns?

You can combat ad fatigue by refreshing your ad creatives, targeting different audience segments, and varying your ad placements.

Is there a specific frequency that leads to ad fatigue?

While it varies by audience and platform, generally, seeing the same ad more than 3-5 times can lead to fatigue.

What are some effective strategies to re-engage an audience suffering from ad fatigue?

Consider using personalized content, interactive ads, or offering exclusive promotions to re-engage your audience.