What is the impact of ad fatigue on ROI?

What is the impact of ad fatigue on ROI?

Ad fatigue occurs when an audience becomes desensitized to an ad, leading to decreased engagement and effectiveness. This can significantly lower ROI as the same ad is shown repeatedly without generating conversions.

How can I measure ad fatigue?

You can measure ad fatigue by tracking metrics such as click-through rates (CTR), conversion rates, and engagement levels over time. A decline in these metrics may indicate that your audience is experiencing ad fatigue.

What strategies can I use to combat ad fatigue?

To combat ad fatigue, consider rotating your ad creatives, targeting different audience segments, or adjusting your ad frequency. Fresh content and varied messaging can help maintain audience interest.

Is there a specific frequency that leads to ad fatigue?

While it varies by audience and platform, a common guideline is to limit ad exposure to 3-5 times per week per user to avoid fatigue.