What is the impact of ad placement on click-through rates?
An example of an AI chatbot conversation about the effect of ad placement on CTR.
What is the impact of ad placement on click-through rates?
Ad placement significantly affects click-through rates (CTR). Ads placed above the fold generally perform better than those below.
Can you explain why ads above the fold have higher CTR?
Ads above the fold are more visible to users without scrolling, leading to higher engagement and clicks.
Are there specific placements that work best for different types of ads?
Yes, for example, banner ads often perform well at the top of the page, while video ads can be effective in the middle.
How can I test different ad placements to find the best one?
You can use A/B testing to compare different placements and analyze which one yields the highest CTR.
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