How does advertising influence brand perception?

How does advertising influence brand perception?

Advertising plays a crucial role in shaping how consumers view a brand. It can create awareness, convey values, and influence emotions.

Can you give examples of successful advertising campaigns that changed brand perception?

Sure! Campaigns like Nike's 'Just Do It' and Dove's 'Real Beauty' have significantly shifted public perception by aligning with social values.

What are some negative effects of advertising on brand perception?

Negative advertising can lead to backlash, mistrust, or a perception of insincerity, especially if the message is seen as misleading.

How can brands measure the impact of their advertising on perception?

Brands can use surveys, social media sentiment analysis, and sales data to gauge changes in consumer perception post-campaign.