How does big data influence consumer behavior?
Big data influences consumer behavior by analyzing vast amounts of data to identify trends, preferences, and purchasing patterns.
Can you give me some examples of how companies use big data?
Sure! Companies like Amazon use big data for personalized recommendations, while Netflix analyzes viewing habits to suggest shows.
What are the ethical concerns related to big data in marketing?
Ethical concerns include privacy issues, data security, and the potential for manipulation of consumer choices.
How can consumers protect their data from being misused?
Consumers can protect their data by using privacy settings, being cautious with sharing information, and using secure platforms.
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