What is the impact of bounce rate on SEO?

What is the impact of bounce rate on SEO?

Bounce rate refers to the percentage of visitors who leave your site after viewing only one page. A high bounce rate can negatively affect your SEO rankings because it may indicate that users aren't finding what they're looking for.

How does Google interpret a high bounce rate?

Google may interpret a high bounce rate as a sign that your content is not relevant or engaging to users, which can lead to lower rankings in search results.

What can I do to reduce my bounce rate?

To reduce bounce rate, you can improve your content quality, enhance site navigation, optimize page load speed, and ensure your site is mobile-friendly.

Is there a specific bounce rate I should aim for?

While there's no one-size-fits-all answer, a bounce rate between 26% to 40% is generally considered excellent, while 41% to 55% is average.

Can a low bounce rate guarantee better SEO?

Not necessarily. While a low bounce rate can be a positive signal, SEO is influenced by many factors, including content quality, backlinks, and user engagement.