What is the impact of brand awareness on consumer behavior?
Brand awareness significantly influences consumer behavior by making products more recognizable and trustworthy.
Can you explain how it affects purchasing decisions?
Certainly! Higher brand awareness often leads to increased consumer trust, which can result in higher purchase rates.
Are there any statistics that show this impact?
Yes, studies show that brands with high awareness can see up to 80% more sales compared to lesser-known brands.
What strategies can companies use to improve brand awareness?
Companies can use social media marketing, influencer partnerships, and consistent branding to enhance brand awareness.
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