How do cancellation policies affect a business's revenue?
Cancellation policies can significantly impact revenue by influencing customer behavior and booking patterns.
Can you explain how stricter policies might deter customers?
Stricter policies may discourage bookings as customers fear losing money if their plans change.
What about more flexible policies?
Flexible policies can attract more customers, as they feel safer making a reservation without the risk of losing funds.
Are there any statistics on revenue changes due to policy adjustments?
Yes, studies show that businesses with flexible cancellation policies often see a 10-20% increase in bookings.
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