What is the impact of cart abandonment on businesses?
Cart abandonment can significantly affect businesses by reducing potential revenue and increasing marketing costs.
How much revenue do businesses lose due to cart abandonment?
On average, businesses can lose around 70% of their potential sales due to cart abandonment.
What are some common reasons for cart abandonment?
Common reasons include high shipping costs, complicated checkout processes, and lack of payment options.
How can businesses reduce cart abandonment rates?
Businesses can reduce cart abandonment by simplifying the checkout process, offering free shipping, and sending reminder emails.
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