What is the impact of CCPA on advertising strategies?
An example of an AI chatbot conversation about the effects of CCPA on advertising practices.
What is the impact of CCPA on advertising strategies?
The California Consumer Privacy Act (CCPA) significantly affects how advertisers collect and use consumer data, emphasizing transparency and consent.
Can you explain how it changes data collection methods?
Certainly! CCPA requires businesses to disclose what personal data they collect and gives consumers the right to opt-out of data selling.
Does it affect targeted advertising?
Yes, it limits the ability to target ads based on personal data unless consumers provide explicit consent.
What are the penalties for non-compliance?
Businesses can face fines up to $7,500 per violation, which can add up quickly if multiple consumers are affected.
How can companies adapt to these changes?
Companies can adapt by enhancing their data privacy policies, ensuring compliance, and focusing on building trust with consumers.
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