What is the impact of CCPA on data analytics?
The California Consumer Privacy Act (CCPA) significantly affects data analytics by imposing stricter regulations on data collection and usage.
Can you explain how it changes data collection practices?
Sure! CCPA requires businesses to obtain explicit consent from consumers before collecting their personal data, which limits the data available for analytics.
What are the consequences for companies that don't comply?
Companies that fail to comply with CCPA can face hefty fines, legal actions, and damage to their reputation.
How can businesses adapt their analytics strategies to comply?
Businesses can adapt by implementing transparent data practices, ensuring consent mechanisms are in place, and focusing on aggregated data.
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