What is the impact of competition on market share?
Competition can significantly influence market share by driving innovation, pricing strategies, and customer loyalty.
Can you give examples of how companies have lost market share due to competition?
Sure! Companies like Kodak lost market share to digital photography competitors, while Blockbuster fell to streaming services like Netflix.
How can a company improve its market share in a competitive environment?
A company can improve its market share by enhancing product quality, optimizing pricing, and investing in marketing and customer service.
What role does customer loyalty play in maintaining market share?
Customer loyalty is crucial; it helps retain existing customers and can provide a buffer against competitive pressures.
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