How do consumer reviews affect sales?
Consumer reviews significantly influence sales by shaping potential buyers' perceptions and trust in a product.
Can you give me some statistics on this?
Sure! Studies show that about 70% of consumers trust online reviews as much as personal recommendations.
What types of reviews are most impactful?
Positive reviews boost sales, but detailed negative reviews can also provide valuable insights for improvement.
How can businesses encourage more reviews?
Businesses can encourage reviews by following up with customers post-purchase and offering incentives for feedback.
Are there any risks associated with consumer reviews?
Yes, negative reviews can harm a brand's reputation, especially if they are not addressed promptly.
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